All posts by My One Call

President and Founder of My One Call LLC. Sales and marketing Programs developed by entrepreneurs for entrepreneurs. Who is managing your web strategy?

Remodeling In Longmont

With over 500 home remodeling projects completed over 20 years Matt Coffin, the owner, and operator of Colorado Home Remodeling, certainly has the experience to complete most home remodeling projects.  From major renovations to painting, drywall, framing and just about anything involving home renovation Matt and his team have the experience to get it completes.


Check out their Google reviews, and you’ll see that they have excellent local reviews in the Longmont, Boulder Fort Collins Colorado area.

Matt has a unique business model and acts more as a construction manager,  not a general contractor. This allows you as a homeowner with more flexibility and better values on most projects.  This business model eliminates several “Cost” layers.


1230 Hunter Ct
Longmont, CO 80501

Phone: 720-204-6276

Give Matt a call to discuss your home remodel project and receive a free consultant.



Unique System For Basement Finishing

There is this very interesting niche for basement finishing and remodeling projects that Owner Assist Remodeling is filling it in the Denver are.


In between the do it yourself home owner who wants to do all of the work in a remodel or basement finish and the the Home Owner who wants a contractor to do everything is the person who would like to “help out” in the areas they feel comfortable doing.  Things as simple as being available for inspections with the building department to doing some of the finishing items, like painting can save a home owner significant money.

Owners Assist has developed a unique system that allows the home owner to have a licensed general contractor complete the basement or remodel, while also allowing them to do some of the work, and save the money they would be charged, as well as the mark ups, by a traditional basement finishing company.  It’s the best of both worlds.

Bill Wegner,  the owner of Owner Assist Remodeling says by using this system for your basement finishing, home remodeling, or kitchen remodel,  you can save 5% to 20% depending on the project, and how much you want to do.

You can read more about it on his site at

You can contact them at:

Owner Assist Remodeling LLC
8897 Ute Drive
Golden, CO 80403
(303) 552-1603

Service areas for Owner Assist Remodeling:

Aravda, Westminster, Golden, Lakewood, Wheat Ridge.


Finishing Basements in Older Denver Homes

When you are thinking of finishing a basement in an older home you may want to skip many of the bigger basement finishing firms. They have a tendency to work primarily in the new home communities where about 80% of basement finishing happens in Denver.

So instead of wasting time on the standard Internet searches, there is a company who works on many basements in Denver, and primarily on the older homes.

Go look at the Denver basement finishing on L & D Constructions website.

Below you will also find a transcript of an interview with the owner about finishing basements in older homes you may find interesting:


n an older home there is just more to do when you finish your basement, such as foundation problems, low ceilings, wiring issues that need to be brought up to code, egress windows need to be installed, lead paint and other inspections.
Surprises in the pricing differences between an older home and a newer home. The cost of finishing a basement in an older home will run up to 30% higher than one in a home built in the last 20-30 years.
Does it financially make sense to finish a basement in an older home, or should you consider a home addition to meet your remodeling goals. The cost of finishing a basement runs $50. a square foot, where the cost of a home addition or pop top can be $200.00 a square foot.
Insulation in older basement spaces needs special consideration. These basements where not built to use as living space, so spray in insulation is a better choice.
Common structural issues are discussed, and the fact that most sound more serious than they are.
It’s typical to need to replace most of the plumbing you see in an older basement. Cracked sewer pipes are not unusually, and may need to be replaced .
Electric may need to be upgraded if you are adding a certain amount of load. This is true in older homes as well as new. There are some new building codes that may increase the cost.
Lead and asbestos tests must be completed in all older homes. If the basement hasn’t been finished there is less chance of finding issues. If there has been any painting prior to the 1980’s there is a good chance you will find lead paint.
David’s father was a home builder and David has been in construction from custom hone building to his current company. L & D Construction, where he specializes in residential construction, basement finishing in older Denver homes, as well as major remodeling.

Is Live Chat a Good Tool For Your Site?

We work with lots of different type businesses on Web Managed Services. Live chat as a tool to bring in more customers is one of the most common areas we look at. It’s not just that has a great live chat tool, and they are a client, it’s really that Live chat and other engagement tools are one of the better values a business is going to find in the customer conversion space.

Why?  Because it serves so many purposes!  It can be used as a sales tool, a customer service function, a intra-company communication tool. as well as it gives the customer or prospect a perception that you are a professional business, and care about communication with them.

I’d think the number one reason a business doesn’t utilize lice chat (or other engagement services) is… who’s going to be the person(s) behind the chat, answering questions, and available.  Answer…  who do you send sales information requests to?  That’s the answer.  With today’s

highly adaptable and affordable live chat tools for your site, you can direct those requests any where… smart phones, I-pads, laptops, where ever.

The least you can do is try a live chat service on a trail basis.  Go check a few out  and compare them to teledini and let me know what you think.






A Case For Live Chat On Your Web Site.

You should use  live chat on your web site if you want to turn visitors into customers. It’s simple logic. The sooner you  engage with a prospect who visits your site, the more likely they will turn into a paying customer.

I won’t drag you through the statistics, because again, its logical.  So why don’t you have live chat on your site?  The number one reason I hear, and this makes sense, is who is going to take the chat request?  You’re busy or you’re never at your desk, or always on the phone.

My friends and client at have a solution. using their new live chat for your site you can direct the chat request to any smart phone, laptop, or desktop. It’s easy, and allows you to except the request anywhere.

Now, of you convert 15% more of your web requests into customers you are going to see a large sales increase.  So just do it. Add live chat, Click to call, Video conferencing onto your site. It’s not expensive, and will supercharge the effort you may have put into building the site, promoting the site, using SEO, and driving traffic to the site through your social media.


Live chat And Click to call


You engage with your visitors for sales, service, or any inquire,from your tablet, or smart phone.





So that’s the simple case for adding a live chat, or click to call service to your site.


How Customer Service will change with WebRTC

The Past And Future Of Customer Service


Our definitions and expectations regarding customer service have changed greatly over the years.  Back in the day, it was personal.  Joe walked in to his local bank and everyone smiled, knew him by name, asked about his kids, and helped out how they could (sounds nice).  Since the introduction of the Internet, this has of course changed.  I personally use Schwab as my bank of choice, and have literally never been to a branch.  I’ve called their help line, briefly dealt with the automated “enter your account number now” attendant (also known as an IVR, or Interactive Voice Response), and ultimately resolved any issue with a typically friendly representative over the phone.  In my opinion, their customer service is excellent, and it’s one of the reasons I’m still a client.  That said, there is still a lot of room for improvement, and I believe we find ourselves on the verge of a whole new customer service experience.

Unified Communications

While the imaginations at work are naturally diverse and broadly focused, 2013 and subsequent years should see many of them narrow in on unified communications (UC) and the customer experience.  What I mean by UC is the convergence of voice, video, and data through all of their many mediums and channels.  This convergence will have an impact all over the business world, but will be particularly felt in customer service (and sales, but that’s for another read).  In the bank example above, the automated IVR sloppily tries to take an incoming voice call, glean some relevant data about the caller, and then connect the customer to the appropriate representative.  There lies the often-frustrating rub that we have all experienced.  After typing in your account number and waiting, you finally reach a representative who, through no fault of their own, must ask you again for your account number.  This is because large companies move slowly and still rely on expensive, legacy backend systems that aren’t adequately integrated with each other, and thus do not effectively pass along that data with your call.  Fortunately, with recent additions to the global technology toolbox, these issues are starting to be addressed aggressively.  WebRTC is a new technology standard that builds voice, video, and data directly into the browser, without any additional plug-ins or installations required.  I won’t discuss it in great detail (see Blog on WebRTC) but it effectively makes unified communications a reality and priority for opportunists with an eye towards the future.  Now any web developer can create UC apps that would have cost millions five years ago, and we should soon see disruptive changes in the ways consumers and businesses interact online.

The New Customer Experience

Imagine you have a question about your bank’s website.  You can’t find that tax form you need and the 15th is around the corner.  Without any additional installations or third party apps, you could be video chatting “Amy” with the click of a button.  With your permission, she could take over your screen to help solve your problem, or she could send you the form you need directly through the browser (again, all thanks to WebRTC and its peer-to-peer component).  Of course, you won’t always want to video chat your bank’s customer service rep, but all of that functionality will be available and the channels you use will be up to you.  Because WebRTC is mobile compatible, with a simple transfer button you could leave your computer and finish up your call on the go.  From the business’ point of view and with inevitable CRM integration, they will be able to see who you are, where you are, your account number, etc., and could answer the call with a comment on your local weather.  Seeing the face of your customer service rep seems a bit creepy to think about, but as with all things (Facebook, Google’s Streetview) the public will slowly but surely get used to this personalization of the online customer experience.

Let us know your thoughts.  Who do you think will profit from the disruptive changes discussed above?  Will the legacy backend providers (Oracle, Avaya, etc.) be able to keep up, or will the smaller, more nimble companies be the ones who take advantage?

Author: Max McChesney


How Important Is Your Web site? Should You Use Web Conversion Tools?

The answer of course is… it depends.  If your service or product is commonly found on the Internet, or more correctly, searched for on the Internet, then your web site may be very important.

I am always surprised at the amount of time and energy some businesses will devote to their web site, and yet forget that all of that energy doesn’t mean much unless the site will turn a visitor into a prospect or customer.

I have seen ten’s of thousands of dollars spent on building a site, adding social media sites, paying an Internet marketing company to promote a site, using pay per click to drive traffic, all the while forgetting to use simple and very inexpensive tactics like click to call software  like( ) or Live chat services, which are abundant.

The research and white papers on Web Site conversion I have seen all show an increase in visitors to prospects or customers when you utilize these type tools. Yet, you just don’t see then implemented enough.

When I ask a business why they haven’t used web site conversion software ( Live chat, Click to call, Click to call back)  the answer is generally they didn’t have any idea how to put it on there site, and in the case of Live chat, who would be the employee(s) responsible for communicating with a web visitor.

Most of those challenges are small,  and the services offer additional solutions to assist. Frankly, the person who does sales for you (or your sales department) would LOVE to have their browser light up with a prospect asking questions.

The better and more sophisticated web conversion software services have call routing capabilities so a Click to call prospect can be sent to who ever, and where ever in the business. You can have your office phone ring, a cell phone, or sent to any number you like.

Look at  the features a click to call program offers

The cost is going to be insignificant as well. You may pay .10 to .50  for a click to call prospect connecting with you. Live chat services can be found for $29.00 a month for a small business.  Just Google Live Chat services or click here to see that search

I know how difficult keeping up with the Internet is for a small business,  but it’s important.  Do your self a favor and check out all the very inexpensive and easily implemented ways there are to maximize your investment in your web presence.

We are recommending these to all of our clients, and will be happy to report on the results.  Check back for updates!