Being a part of an SEO and Sales Acceleration firm, we have, what I consider, unique insight into the small business community in Denver and All across the Front Range of Colorado.
So, if a young entrepreneur where to ask me, what type company should I start now, in this economic environment, I would stick with the same answer that we would have given 10 years ago. Build a business on what you love to do, and do very well.
After you have that in your pocket you can start to work on how to make it profitable in whatever economic environment you find your business sailing through.
Many of the clients we work with have been in business for 10 years, some 60 plus. Those businesses have earned through hard work and excellent performance, a customer base and reputation that sustains (at a minimum) their revenues through even the toughest economic times.
As a new business the truth is, in 99% of the cases, you are going to have to earn that customer loyalty. You do that by operating on lower margins because you are going to have buy customers at a much higher expense than the business that has 1000’s of happy customers.
Business that we have worked with or do work with that have done well, and continued to grow in the last 4 years all have adjusted and found new ways to entice new business, through expansion of products, pricing, or different and better ROI advertising.
Starting a new business. Focus on providing great value, not lots of revenues. Ask yourself what your business can do that is unique and goes way beyond what any other competitor provides.
When it comes to marketing a company you have to start with your message. A great message is going to get your prospects attention and therefore needs to be a key point in why they are looking for your service.
Over the last few years we have been watching ElkStonebasements.com do an amazing job of capturing the attention of prospective basement finishing clients through their very unique 5 week finishing process. Home owners thinking about building out a basement in Denver always want to know how long it will take, and for a typical basement (say 1000 square feet, with a living area, bathroom, Bedroom and one other room) contractors will quote any where from 8 weeks (fast) to 14 weeks(Slow, need we say).
So when ElkStone developed system to build out a complete basement in 5 weeks, they became a very popular basement finishing choice. Add some great references and you have the start of a dominating campaign.
They promote iit on their site, and then use a very aggressive Pay per Click campaign on Google. It’s hard to search for Basement Finishing in the Denver metro area with out seeing ElkStone in the top results. They also combine a string Internet Visibility package to round out the marketing strategy.
I can not tell you how many basements they build, but as a subscriber to the construction Monitor, which shows all of the Denver area construction permits, they are one of the top if not top basement finishing companies. . So how can you duplicate this success for your business?
Ask your self what are the top three questions and concerns a prospect has about your type service. Take one of those that you can absolutely dazzle them in, and own that topic. It can have to do with speed of completion (we live in a I want it now society) It can have to do with communication, or payments and pricing.
What ever marketing message you develop, it will need to be built into your product delivery. Taking what you do now, and making it sound better, is not much of a tactic.
I always thought it would be a great idea for someone to produce a web site where sub contractors, and companies that work for other businesses could rate those businesses. After all, if you think about it, how a business treats their vendors is a big indicator of the quality of service you will receive from that company.
It’s the same premise as the old, there are two types of people in the world and you can easily identify them by the way they treat a waitress. I was very disappointed when I read about a certain mega Internet/Computer business man who in his biography seemed to treat waitresses very poorly. I mean… come on! I was a waiter when I was 20. You learn pretty fast about these two types.
The way a business treats it’s vendors is the same thing to me. If I really want to check out a company before we do business, I will ask to speak to their vendors. You should try it! It can save you a great many challenges.
So, In that spirit I just wanted to give thumbs up to the following clients for making our A+, really great to work with list. These businesses and the people behind them are a true joy to work with! I have included our more recent clients, so if you are not on the list, it has nothing to do with how we feel about you. We love all of our clients!
First and most recent is the Bankruptcy Law Firm of LaCroix and Hand, P.C. in Grand Junction. Absolutely the greatest people to work with. I am confident that is I had a legal issue and needed a law firm , these folks would be a pleasure to work with.
And if you need a Denver Painter, Kevin at American Painting Specialists has been fantastic to work with. I am sure that professionalism is the same if not better at the customer level.
And, finally for now, working with Ameraclean carpet cleaning has been great. As a Denver carpet cleaning company they specialize in pet stain removal. As a ling time pet owner, I know the number one thing I want from getting the rugs and carpets clean is stain removal. Very professional and very good at what they do.
A big Thanks to all of these businesses for being so great to work with!
- Denver Business Coaching (myonecall.wordpress.com)