The answer of course is… it depends. If your service or product is commonly found on the Internet, or more correctly, searched for on the Internet, then your web site may be very important.
I am always surprised at the amount of time and energy some businesses will devote to their web site, and yet forget that all of that energy doesn’t mean much unless the site will turn a visitor into a prospect or customer.
I have seen ten’s of thousands of dollars spent on building a site, adding social media sites, paying an Internet marketing company to promote a site, using pay per click to drive traffic, all the while forgetting to use simple and very inexpensive tactics like click to call software like( www.teledini.com ) or Live chat services, which are abundant.
The research and white papers on Web Site conversion I have seen all show an increase in visitors to prospects or customers when you utilize these type tools. Yet, you just don’t see then implemented enough.
When I ask a business why they haven’t used web site conversion software ( Live chat, Click to call, Click to call back) the answer is generally they didn’t have any idea how to put it on there site, and in the case of Live chat, who would be the employee(s) responsible for communicating with a web visitor.
Most of those challenges are small, and the services offer additional solutions to assist. Frankly, the person who does sales for you (or your sales department) would LOVE to have their browser light up with a prospect asking questions.
The better and more sophisticated web conversion software services have call routing capabilities so a Click to call prospect can be sent to who ever, and where ever in the business. You can have your office phone ring, a cell phone, or sent to any number you like.
Look at the features a click to call program offers https://www.teledini.com/features
The cost is going to be insignificant as well. You may pay .10 to .50 for a click to call prospect connecting with you. Live chat services can be found for $29.00 a month for a small business. Just Google Live Chat services or click here to see that search
I know how difficult keeping up with the Internet is for a small business, but it’s important. Do your self a favor and check out all the very inexpensive and easily implemented ways there are to maximize your investment in your web presence.
We are recommending these to all of our clients, and will be happy to report on the results. Check back for updates!