When it comes to marketing a company you have to start with your message. A great message is going to get your prospects attention and therefore needs to be a key point in why they are looking for your service.
Over the last few years we have been watching ElkStonebasements.com do an amazing job of capturing the attention of prospective basement finishing clients through their very unique 5 week finishing process. Home owners thinking about building out a basement in Denver always want to know how long it will take, and for a typical basement (say 1000 square feet, with a living area, bathroom, Bedroom and one other room) contractors will quote any where from 8 weeks (fast) to 14 weeks(Slow, need we say).
So when ElkStone developed system to build out a complete basement in 5 weeks, they became a very popular basement finishing choice. Add some great references and you have the start of a dominating campaign.
They promote iit on their site, and then use a very aggressive Pay per Click campaign on Google. It’s hard to search for Basement Finishing in the Denver metro area with out seeing ElkStone in the top results. They also combine a string Internet Visibility package to round out the marketing strategy.
I can not tell you how many basements they build, but as a subscriber to the construction Monitor, which shows all of the Denver area construction permits, they are one of the top if not top basement finishing companies. . So how can you duplicate this success for your business?
Ask your self what are the top three questions and concerns a prospect has about your type service. Take one of those that you can absolutely dazzle them in, and own that topic. It can have to do with speed of completion (we live in a I want it now society) It can have to do with communication, or payments and pricing.
What ever marketing message you develop, it will need to be built into your product delivery. Taking what you do now, and making it sound better, is not much of a tactic.